Avon: Generation to Generation was a brief created and set by myself for a final-year University project. The set brief surrounded the established cosmetics brand Avon and how the company could appeal to the younger generation. I created a sub-brand featuring packaging for a new range of both skincare and make-up products. The visuals also are aimed to stand out against Avon’s original line.

A deliverable of the brief was to produce an audience-appropriate marketing strategy for Avon’s sales representative roles. My solution was to hire stalls at both freshers’ and job fairs to reach students, so my deliverables also feature stall and poster designs.