Love Your Shape is a self-directed project for my final year at university. My goal was to develop a brand identity for a company leading the body positivity movement. The brand offers clothing in various sizes, with a unique selling point: all products are designed around specific shapes to better fit different body types.

The aim was to create suitable branding for a company targeting the younger generation. The deliverables included the brand identity and logo, app UI, merchandise, and social media presence.