Hey, it's Geo!
👋
Hey, it's Geo! 👋
UK-Based Designer specialising in Brand Design and UI/UX
I have a passion for creating memorable and effective brand identities, which I have honed through my studies and practical experience. My expertise in typography, color, and composition enables me to create cohesive visual systems that effectively communicate a brand's values and personality.
Proficient in Adobe Creative Suite and Figma, I am always eager to learn new tools and techniques to enhance my work. With a strong understanding of design principles such as hierarchy, balance, and contrast, my designs not only look visually appealing but also serve to communicate a message effectively.
As a creative problem solver and strategic thinker, I am committed to creating designs that have a real impact on the success of a brand. I am enthusiastic about bringing my skills and passion to new projects and clients.
→ Say Hey!
D&AD x Google Fonts: Pay Rights
This typography-led campaign is my submission to D&AD New Blood Award x Google Fonts brief. Pay Rights was created to normalise discussions around pay in the workplace through approachable and friendly designs.
Love Your Shape
A self-directed university project focused on developing a brand identity for a body positivity movement leader. The brand offers clothing in various sizes, designed around specific shapes to better fit different body types.
Avon: Generation to Generation
A self-directed university project focusing on how Avon can appeal to the younger generation. It features a sub-brand with new skincare and makeup packaging and an audience-appropriate marketing strategy, including stall and poster designs for freshers and job fairs.
Trip.com: UI/UX Case Study
Self-directed redesign of the Trip.com app aimed at enhancing user experience by simplifying navigation, reducing ads, and improving access to railcards. The new design features a ticket bar and organised deals sections, streamlining user journeys and making the app more user-friendly.
Yes! Bakery
A self-directed project where I created the branding, storefront, and menu design for a faux brand, Yes! Bakery. This fun and modern bakery, who are best known for their donut range, targets the younger generation and university students. The project was a valuable exercise to enhance and showcase my branding skills.
Come Say Hey!
georgiaa.thomas@outlook.com
